The “anything but subtle” difference: new improved Furutech DeMagα (Alpha) keeps LPs, CDs and cables free of magnetic distortion

PRESS RELEASE

A decade after the launch of the original DeMag, Furutech have released a new, improved ‘Alpha’ edition of the now renowned demagnetiser.

First launched in 2006, Furutech’s Demag initially raised one or two eyebrows. Not so much for its UFO-like appearance as for its raison d’être. How can an LP be magnetized? cried skeptics. It’s plastic! The proof, as it turned out, was very much in the pudding. “It only took one LP subjected to the DeMag to convert me from skepticism to conviction,” said The Absolute Sound1, while Analog Planet’s Michael Fremer “repeatedly demonstrated record demagnetization to skeptics” and concluded that “everyone hears it.”2

Like its predecessor, the new DeMagα (Demag ‘Alpha’) is a massive, luxuriously finished machine with a singular purpose: to discharge the magnetism that resides or builds up in LPs and optical disc media (CD, DVD, SACD etc), thereby improving their sonic performance. It is equally an indispensable accessory for keeping interconnect cables, connectors and power cords demagnetized to prevent magnetic signal distortion. The new and improved Alpha version promises a 20% increase in demagnetization power over the original and also features touch panel technology for enhanced ease of use….

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PRESS RELEASE The “anything but subtle” difference: new improved Furutech DeMagα (Alpha) keeps LPs, CDs and cables free of magnetic distortion

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