As reported in a recent article in Forbes magazine, British high-end audio company Kerr Acoustic is leading the way in adopting new technology aimed at enhancing a product’s traceability and accountability, improving the company’s environmental footprint while providing greater accountability to customers.

Few people outside the electronics industry will be aware of the EU’s forthcoming Digital Product Passport regulations, which are designed to encourage a movement towards a ‘circular economy’ where products are not simply discarded but properly recycled, reused or repurposed.

By 2026, all manufacturers of consumer electronics who want to sell into the EU’s Single Market will be required to integrate a digital record within their products that can be used to create transparent documentation for every step of a product’s lifespan, from the sourcing of its parts and materials to the commercial journey of the product and even the history of its ownership.

To address these new regulations, a company called TAZAAR announced the launch of its new digital logbook technology at the 2024 High End Show in Munich earlier this month.  The new technology will create a ‘story’ of a product’s life from the moment of its manufacture, to where it was sold, who bought it and where it changed hands on the second-hand market.

Initially, TAZAAR is focusing on high-end audio manufacturers with products that are built to last and which may be cherished by several owners over the course of many years.One of the first brands to adopt TAZAAR’s new technology is Cambridge-based loudspeaker manufacturer Kerr Acoustic. This new partnership will enable Kerr to accelerate the company’s sustainability goals and to promote the value of responsibly made products. At the same time, customers will be able to benefit from verified information about every Kerr Acoustic product’s origins and its journey to date, including current and past owners as well as its service history.

Read more about the new Digital Product Passports at www.forbes.com/sites/marksparrow/2024/05/03/tech-start-up-tazaar-prepares-for-eus-new-digital-product-passports

Discover more about Kerr Acoustic’s innovative loudspeaker range at www.kerracoustic.com